Wildflower Phone Cases
Term: Fall 2024
Overview: Our team was tasked with developing three integrated campaign ideas to promote a real product, service, organization, or event. We chose Wildflower Phone Cases for their stylish yet protective designs, as we're fans not only of their aesthetic designs, but also their protection and durability. Each campaign includes a unique concept supported by a full context to explain our strategic approaches. Every campaign features one advertisement, one piece of owned media, and one earned media execution.
Roles: Brand & Market Research. Ad Concept & Earned Media for Campaign #3
TV Commercial Story Board
Overview
The commercial starts with someone happily baking Christmas gingerbread men. They receive a notification on their phone, pick it up to check it, and accidentally drop it into the batter. Shocked and worried that their device is ruined, they quickly grab the phone and wipe it clean. To their relief, the phone is perfectly fine. They smile, reassured that their Christmas plans are still on track thanks to the protection of their Wildflower phone case.
End Frame
Wildflower Protects Your Phone On Any Occassion — No Matter How Festive
#HolidaysWithWildflower
Strategy
Wildflower protects your phone from any accidents you may have.
Earned Media: Advent Calendar
Overview
A mock-up Holiday Advent Calendar will be sent out to influencers
We will send a holiday-themed, Pine tree-shaped PR package Advent calendar in the shape of a Christmas tree to influencers sponsored by Wildflower, as well as some of Wildflower's top customers.
Each day in December, recipients opened a box corresponding to the day (Box #1 = December 1st). Inside, they'd discover a surprise Wildflower product: pocket sockets, phone charms, stickers, phone straps, camera blings, and more. Influencers will post daily an unboxing, corresponding to the day. This daily unboxing experience built anticipation, exciting content, and left a lasting impression on Wildflower fans.
Purpose
This PR advent calendar generates engagement, boosts brand loyalty, and builds hype around Wildflower.
