Boeri Helmets
Overview: Our team was tasked with developing a creative advertising campaign for Boeri, a brand known for its high-quality helmets. The project required us to design three distinct ads, each aligned with the brand’s identity and core message. Before beginning the design process, we conducted in-depth research on Boeri to ensure our concepts aligned with their brand.
Role: Competitor Research, SWOT Analysis, Strategy, Ad Campaign into Digital Media, & Creative
Term: Spring 2025
Piggy Band Ad
Description: For this campaign, I applied my graphic design skills to create a visually impactful advertisement. The image features three piggy banks, two of which are completely shattered. This symbolizes fragility and a lack of protection if not wearing Boeri's helmets. As seen, the middle piggy bank, positioned in the center and fully intact, stands out because it’s wearing a Boeri helmet. It saved itself from having the same fate as the other pigs by protecting itself with the helmet. This ad communicates the core message: Boeri helmets' ability to provide protection.
Facebook Ad Mockup
