Additional Projects
Overview: Highlighting a couple of additional student projects I've worked on over the years. To see my full student portfolio, including all projects I've worked on, click on the button below!
Study Buddies
Overview: For this project, we were tasked with developing our own brand from the ground up, including all the back-end considerations required to launch a company. Our team chose to create a school-themed blind box figurine collection. Heavily inspired by existing brands like Sonny Angel, what sets Study Buddies apart is its honest and relatable portrayal of the emotions real college students experience, from stress and burnout to motivation and small victories.
Roles: Core identity, Mission Statement, Vision Statement, Brand Positioning, Competitors, Differentiation Tools, Campaign Goals, & Character Designer
Designed: Udo, The Stressed Otter
Term: Fall 2024
Discrimination PSA Campaign for AdVocate
Discrimination PSA Campaign for AdVocate
Term: Spring 2024
Purpose: This PSA Campaign focuses on combating discrimination against individuals with physical disabilities.
Goal: We aim to promote inclusivity and raise awareness to bring about positive changes in today's world. Our campaign focuses on empowering the physically disabled community.
Denton Parks & Rec
Campaign for Denton Parks & Rec
Campaign Name: Explore DP&R
Term: Fall 2023
Target Market: Low-income families
Goal: Increase Awareness of Denton Parks & Rec.
