UNT Parking & Transportation
Project Type: Integrated Marketing Campaign
Role: Copywriter
Term: Spring 2025
Overview: SWOOP, the student-managed Advertising Agency from the University of North Texas is specializes in the YMAC, young, multicultural, always-connected segment. SWOOP's account for the semester was an in-house client: UNT Parking & Transportation. During the client meeting, Parking & Transportation expressed a desire to improve its brand reputation.
Problem: The Parking & Transportation Department wanted to improve its relationship with the campus community.
Solution: Our team created multiple tactics on how to approach the clients based on the research we gathered. Our campaign focused on strategies on how to increase awareness, improving the community image, rebuilding trust, and messaging.
Promotional Research Survey Flyer
An integrated marketing campaign was developed for the University of North Texas Transportation Services. As the team’s copywriter, I took on multiple responsibilities, including creative concept development and recruiting participants for consumer research.
The campaign began with a bold, eye-catching flyer I designed to encourage students, faculty, staff, and visitors to share honest feedback about their experiences with UNT’s parking and transportation system. I selected Shrek as the focal point of the promotional flyer as he is a very popular character amongst the GenZ segment. The flyer was posted all across campus and on social media.
The insights we gathered during this research phase played a crucial role in shaping our strategy and informing a thoughtful, targeted approach to addressing our client’s concerns.
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