Project Type: Integrated Marketing Campaign

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Role: Copywriter

Term: Fall 2025​

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Overview: SWOOP, the student-managed advertising agency at the University of North Texas, specializes in the YMAC segment: Young, Multicultural, and Always-Connected. For the semester, SWOOP worked with an in-house client, the UNT Police Department. During the client meeting, UNT PD expressed a desire to strengthen its relationship with the campus community, reshape public perception, increase brand awareness, and support recruitment efforts.

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Problem: The UNT Police Department sought to improve its relationship with the campus community, as it felt disconnected and lacked an authentic bond and effective reach with the student body. Additionally, the department aimed to raise awareness of potential future career opportunities for students, as a significant portion of its staff is composed of alumni.

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Solution: Our team developed multiple tactics to approach the client based on the research we gathered. The campaign focused on increasing brand awareness, improving community image, and promoting recruitment through the development of a detailed integrated marketing communications plan.

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Assigned: For the campaign, I contributed to the Executive Summary, Recruitment strategy, Professor Campus Testimonials, survey promotion, Budget, Objectives & Tactics, Campaign Name Meaning, PR mock article development, Paid Cheap & Free media strategies, and assisted with the design and layout of the plan book.